This established Shipping’s first custom photo and video library, showcasing three businesses of different sizes and supporting the launch of the mobile app. A unique challenge with Shipping is each shipper's packages look unique to their business, losing an Amazon brand touchpoint; to solve this for shoots and create visual consistency, I came up with the solution of representing the Shipping boxes being packaged/delivered with a standard white box (easy to source) adorned with a colorful tape design full of motifs related to that business. This led me to create photography guidelines for the Shipping brand, e.g. always ensuring the Amazon logo is visible in frame (either on a uniform, vehicle, or Amazon box next to Shipping box) to keep the brand top of mind. I designed all the tapes shown in my portfolio.