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Whole Foods Ice Cream
2021
Annual ice cream sale + National Ice Cream Day
Approaching a more vibrant, optimistic summer of 2021, my small creative team was tasked with not only upping the ante for the yearly ice cream promotion, but prominently featuring all five brands participating in the co-op. Knowing the campaign would live across all channels, I ideated and art directed eye-catching photography that combines innovation, visual intrigue, and appetite appeal.
Approaching a more vibrant, optimistic summer of 2021, my small creative team was tasked with not only upping the ante for the yearly ice cream promotion, but prominently featuring all five brands participating in the co-op. Knowing the campaign would live across all channels, I ideated and art directed eye-catching photography that combines innovation, visual intrigue, and appetite appeal.
Approaching a more vibrant, optimistic summer of 2021, my small creative team was tasked with not only upping the ante for the yearly ice cream promotion, but prominently featuring all five brands participating in the co-op. Knowing the campaign would live across all channels, I ideated and art directed eye-catching photography that combines innovation, visual intrigue, and appetite appeal.
Digital hero and in-store poster
Concept
