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Whole Foods Oktoberfest
2021

Before we had brat summer, we had brat fall. By October 2021, everyone was ready to party. That was exactly the sentiment captured with this tone-setting mini campaign — abdunance, warmth, joy. I led this mini campaign start to finish, from concept, to photography art direction, copywriting, and final design.
Before we had brat summer, we had brat fall. By October 2021, everyone was ready to party. That was exactly the sentiment captured with this tone-setting mini campaign — abdunance, warmth, joy. I led this mini campaign start to finish, from concept, to photography art direction, copywriting, and final design.
Before we had brat summer, we had brat fall. By October 2021, everyone was ready to party. That was exactly the sentiment captured with this tone-setting mini campaign — abdunance, warmth, joy. I led this mini campaign start to finish, from concept, to photography art direction, copywriting, and final design.





